Phenomenological Analysis of Consumer Shopping Behavior in Asia and Europe

This analysis is in the form of a conceptual analysis. The purpose this paper to find out differences between Asian and European netizens. Asia Europe have different numbers Netizens more than netizens Europe. often use smartphones or tablets buy products. has substantial market potential online business, while Europe, several countries still need improve social delivery networks services. China, Japan, Korea Southeast are markets Asia, Germany, Poland, Norway In conclusion, shopping behaviour consumers influenced by various factors, including demographics, cultural differences, payment methods, e-commerce platforms, mobile shopping, cross-border shopping. Businesses catering shoppers understand these tailor their marketing strategies provide better experience.